December 14, 2010, SAN FRANCISCO – Burditch Marketing Communications (BMC), a U.S.-based leader in marketing communication for luxury hospitality, travel, food and wine, and IMAGINE Communication, an international communication, marketing and training company headquartered in Rome, are combining forces to increase their reach into each other’s key markets.

“A partnership with IMAGINE Communication, which is a dynamic firm with connections all over Europe, including Italy, will allow each of our companies to introduce the other to more trendsetters and tastemakers worldwide,” says Paul Burditch, President of Burditch Marketing Communications, which is headquartered in San Francisco. “Our clients will benefit from having a native partner on the ground in the international markets they seek to enter and we will be able to expand our client base and ability to work in Italy.” BMC has already enjoyed considerable success in the Italian market, working with Starwood Hotels there, Le Baccanti, Acetai Malphegi and Arnaldo Caprai in Umbria.

BMC represents the highest-quality luxury brands in the fields of hospitality, tourism, travel, culinary arts and viticulture since the company’s inception in 2000.  BMC’s experience on four continents includes representation of some of the world’s top hotels and destinations.  These  include work with many top luxury brands such as Four Seasons, Ritz Carlton, Rosewood, Orient Express, as well as leading independent properties that are part of Preferred Hotels and Relais & Chateau.   BMC’s current clients include The Stags Leap District Winegrowers Association (Napa Valley); Signorello Estate (Napa Valley); Cindy Pawlcyn’s Napa Valley (Mustards Grill, GO FISH, and Cindy’s Backstreet Kitchen restaurants); The Allison Inn & Spa (Willamette Valley, OR); The Hermosa Inn (Paradise Valley, AZ); Starwood Hotels (St. Regis, Westin, W, Sheraton, Luxury Collection) in Italy and the Central Mediterranean. Paul Burditch, a 30-year veteran of public relations and marketing that targets the upscale consumer, is already well-known for creating successful strategic alliances for his clients, who forge a leading role in their business categories.

Contacts:
Amy Logan
Senior Account Director
BMC
Tel +1 415 874 9696
amy@burditchmc.com

IMAGINE Communication
Tel. +39 06 39750290
info@imaginecommunication.eu
www.imaginecommunication.eu