The hotel belonging to the French chain among the best in town

Rome, January 18, 2012- A new prize for Sofitel Rome Villa Borghese, included in the prestigious Condé Nast Traveler Gold List Rome, completed every year in the United States.

Sofitel Rome Villa Borghese comes out as one of the best hotels in town, with an overall score of 88.4, distinguishing itself for its elegance, class and excellent services: it is fascinating the position overlooking the park of Villa Borghese with La Terrasse Cuisine & Lounge on top, where to enjoy a magical view over the entire city with St. Peter’s dome on the background, while tasting a Mediterranean dish or simply relaxing.

Entries include the edited comments of readers and are intended to reveal a property’s character rather than to catalog its facilities: location and rooms at Sofitel Rome Villa Borghese got the highest score, respectively 92.2 and 90.2.

These are the words dedicated by Condé Nast Traveler to the hotel: This mustard-colored hotel with views of the Borghese gardens is in “a lovely location within walking distance of many attractions,” including the Spanish Steps and Trevi Fountain. Rooms in classic Roman style have marble bathrooms; Prestige Suites come complete with a private terrace offering “spectacular panoramas of Rome.” Dine on Mediterranean fare at La Terrasse or sink into a sofa over afternoon tea or pre-dinner drinks at Le Boston, an English-style library and bar. The “friendly and eager staff provide excellent service and great attention to the details.”

In the heart of the eternal city, the hotel symbol of the French elegance in the world, conquers its guests thanks to the nice building, elegant furniture, comfortable meeting rooms and an efficient staff that is able to professionally satisfy the various needs of the clientele.

“Our strength is the attention to details” – says Marie-Bérengère Chapoton, General Manager at Sofitel Rome Villa Borghese “We wish to take care of each guest, to let him live an unforgettable experience.”

This prestigious award comes right after the others just gained, “Prix Villégiature 2011” for the best hotel terrace and “Best in the World 2011” by Condé Nast Traveler, which listed it among the best hotels in South Europe, as second best in Rome.

*****

The exclusive Sofitel Rome Villa Borghese is situated near via Veneto, Piazza di Spagna, Villa Borghese and Villa Medici, offering a pleasant harmony of luxury, pleasure and elegance. There are 104 rooms – 4 Suites, 14 Deluxe Rooms, 31 Double Rooms, 29 Superior Twin Rooms, 11 Triple Rooms, 12 Classic Rooms, 3 Single Rooms — all carefully decorated in Neo-classic style. There is also the cocktail bar and restaurant “La Terrasse Cuisine & Lounge” with a breathtaking view of Rome, which makes it the most chic gathering place in town.

The fine cuisine proposed by the Executive Chef Giuseppe d’Alessio, is one of the winning ingredients of this

French recipe dressed with Italian style. His dishes take inspiration from the gastronomic Italian tradition: essential Mediterranean taste mixed with a French touch elegantly served.

The restaurant “Le 49” offers a wide and elegant room for breakfast and special events, the bar “Le Boston” is a refined ambiance with English décor, 3 luxuriously meeting rooms are elegantly decorated with modern multimedia technology and the fitness room offers highly modern training equipment.

Marie-Bérengère Chapoton, General Manager at Sofitel Rome Villa Borghese is pursuing the quality and satisfaction for her clients: her main objective is granting a tailor made service, elegant and unique.

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Sofitel, World Class Hotels & French Elegance

Sofitel is the only french luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30 000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “art de vivre”.

Discover Sofitel on www.sofitel.com

Discover A|Club at Sofitel, the worldwide Accor loyalty program on www.a-club.com

*****

Director of Communications and Press Relations
Sofitel EMEA Communications Department
Régine Le Brun, regine.lebrun@sofitel.com
www.sofitel.com

Press Office:
IMAGINE Communication, Via G. Barzellotti 9/ 9b – 00136 Rome, Italy
Tel. +39.06.39750290 – pr@imaginecommunication.eu – www.imaginecommunication.eu
Lucilla De Luca mob. +39.335.5839843 – lucilla@imaginecommunication.eu

December 14, 2010, SAN FRANCISCO – Burditch Marketing Communications (BMC), a U.S.-based leader in marketing communication for luxury hospitality, travel, food and wine, and IMAGINE Communication, an international communication, marketing and training company headquartered in Rome, are combining forces to increase their reach into each other’s key markets.

“A partnership with IMAGINE Communication, which is a dynamic firm with connections all over Europe, including Italy, will allow each of our companies to introduce the other to more trendsetters and tastemakers worldwide,” says Paul Burditch, President of Burditch Marketing Communications, which is headquartered in San Francisco. “Our clients will benefit from having a native partner on the ground in the international markets they seek to enter and we will be able to expand our client base and ability to work in Italy.” BMC has already enjoyed considerable success in the Italian market, working with Starwood Hotels there, Le Baccanti, Acetai Malphegi and Arnaldo Caprai in Umbria.

BMC represents the highest-quality luxury brands in the fields of hospitality, tourism, travel, culinary arts and viticulture since the company’s inception in 2000.  BMC’s experience on four continents includes representation of some of the world’s top hotels and destinations.  These  include work with many top luxury brands such as Four Seasons, Ritz Carlton, Rosewood, Orient Express, as well as leading independent properties that are part of Preferred Hotels and Relais & Chateau.   BMC’s current clients include The Stags Leap District Winegrowers Association (Napa Valley); Signorello Estate (Napa Valley); Cindy Pawlcyn’s Napa Valley (Mustards Grill, GO FISH, and Cindy’s Backstreet Kitchen restaurants); The Allison Inn & Spa (Willamette Valley, OR); The Hermosa Inn (Paradise Valley, AZ); Starwood Hotels (St. Regis, Westin, W, Sheraton, Luxury Collection) in Italy and the Central Mediterranean. Paul Burditch, a 30-year veteran of public relations and marketing that targets the upscale consumer, is already well-known for creating successful strategic alliances for his clients, who forge a leading role in their business categories.

Contacts:
Amy Logan
Senior Account Director
BMC
Tel +1 415 874 9696
amy@burditchmc.com

IMAGINE Communication
Tel. +39 06 39750290
info@imaginecommunication.eu
www.imaginecommunication.eu

Rome, November 2nd, 2010 – IMAGINE Communication, a cutting edge international communication company headquartered in Rome, has been chosen by the prestigious Hotel Hassler to develop its communication portfolio. The majestic Hotel Hassler is one of Rome’s revered icons in luxury and tradition in the hospitality industry of the Italian capital. It has chosen IMAGINE Communication to develop and design a comprehensive communication strategy nationwide.

The Hotel Hassler is among the most important entities in the luxury accommodation section of the hospitality industry. It is located above “Piazza di Spagna” (Spanish Square) on top of the Spanish steps. It personifies iconic image of luxury and refined elegance. For years it has been a natural meeting place for political, economic and cultural exchanges at the highest levels, as well as a meeting place for national and international celebrities.

The hotel was founded in 1893 and owned by the Wirth family throughout its history. It first opened under the guidance of Oscar Wirth. From 1968 to 1982 it was managed by Carmen Wirth, mother of Robert Wirth, the present owner and General Manager. Mr. Wirth is not only the hotels’ “legendary landlord” but with over 30-year experience in hotel management, he is the most experienced hotel manager in Italy.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

For further information please contact:

IMAGINE Communication, Via G.Barzellotti, 9 – 00136 Rome – Italy
Tel. +39.06.39750290 – lucilla@imaginecommunication.eu
www.imaginecommunication.eu

The hotel, icon of high quality and elegance in the Regional capital of Puglia, entrusts the Roman company to develop its new communication strategy

Rome, October 6, 2010 – IMAGINE Communication continues to expand its activities by successfully winning the trust of yet another Italian luxury icon hotel, the Palace Hotel of Bari, which has assigned to IMAGINE Communication all national and international communication.

The “Palace Hotel Bari” is the latest addition to the new Dhotels group. Featuring 196 rooms, 18 of which are suites, it is the largest hotel in the city of Bari, regional capital of Puglia. The hotel is located in the commercial and cultural center of the city, a short distance from the city’s ancient historic center, not far from the city’s main shopping streets and cultural activities. It is an icon of Bari’s hospitality where elegance and tradition magically blend together. Renowned nationally and internationally, the Palace Hotel Bari has in fact hosted relevant political figures such as Sandro Pertini and Francesco Cossiga.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

Press Office:
IMAGINE Communication, Via G.Barzellotti, 9 – 00136 Rome – Italy
Tel. +39.06.39750290 – info@imaginecommunication.eu
www.imaginecommunication.eu |

Communication, marketing and professional search to support travel & tourism development

Rome, April 20^th, 2010 – IMAGINE Communication, the international Communication, Marketing and Training company headquartered in Rome and ESI, Executive Search International, the international Executive Search and Selection company specializing in the hospitality sector, have launched a strategic alliance to offer integrated services, with solid synergies in terms of alignment, personalization and accessibility.

IMAGINE Communication will contribute to the partnership with an international network of communication and marketing professionals, and innovative tools like a community/social network and international online pressroom including almost 7,000 journalists from 22 countries. ESI will bring along its established reputation and experience in the selection of talents of the hospitality sector in order to provide the best professionals in the field and to build successful top management teams.

“Our deep knowledge of the global hospitality sector and its fast changes allow us to identify new professional competences and to keep in constant contact with the best talents, those who are able to make a difference” said Stefano Biscioni, President of ESI Rome “IMAGINE Communication and ESI share the aim to move forward with the times and offer modern, innovative and highly effective services to the market”.

ESI – Executive Search International – headquartered in Orlando, Florida is an International company founded by the President and CEO Bernd K. Wosgien, who is also Chairman of HKI, whose President is Simon Thompson. HKI performs supplemental services for ESI in the areas of Change Management, Succession Planning, HR Training for General Managers and Corporate Officers, Asset Management, Board Representation for small luxury properties, Portfolio Acquisition and Divestitures. Bernd K. Wosgien has been working in professional search in the hospitality sector for more than 30 years, with leading hotel chains and prestigious private properties. With branches in the United States, Panama, Thailand and Italy, ESI is world famous for keeping constantly in touch with the outstanding talents in the market.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

Press Office:

IMAGINE Communication,
Via G.Barzellotti, 9 -00136 Rome – Italy
ph. +39 06.39750290 – info@imaginecommunication.eu

The Sofitel Rome Villa Borghese, the ROMEO hotel in Naples and the Park Hotel Faloria in Cortina d’Ampezzo choose Imagine Communication to implement their communication activities

Rome, April 15th 2010 – IMAGINE Communication, the international communication, marketing and training company headquartered in Rome, expands communication consultancies for the Sofitel Rome Villa Borghese, the ROMEO hotel in Naples and the Park Hotel Faloria in Cortina d’Ampezzo, three luxury hotels that have decided to confer to IMAGINE Communication their communication activities in Italy and abroad.

The Sofitel Rome Villa Borghese, elegant 5 stars hotel in the centre of Rome, close to Villa Borghese, is located in a 1890 ancient building in Roman neoclassical style, once residence of the noble Ludovisi – Boncompagni family. Last year in the luxury hospitality scene of the Italian capital after a complete structural and operational transformation, the Sofitel Rome Villa Borghese offers a refined combination of elegance and relaxation combining its French origin with the best of the local culture.

The ROMEO hotel, extraordinary luxury design hotel, in the heart of Naples, with a fascinating view over the gulf, was designed by the famous architect Kenzo Tange from Tokio, who planned the interiors and the façade of the ancient Palazzo Lauro. An elegant place with a profound attention to details, the hotel combines Italian tradition and contemporary design, offering to the guests a delicious contrast between styles and flavours with roots in the typical Mediterranean hospitality.

The Park Hotel Faloria, is a luxury hotel a few minutes away from the centre of Cortina d’Ampezzo. Located in a quite area in the landscape of the Dolomiti mountains, a few steps away from the skiing facilities and the main attractions of the city centre. The hotel is built according to local architectural criteria, reminding a luxury mountain residence, and offering a warm hospitality and a lifestyle dedicated to well-being, with exclusive SPA treatments and inviting food and wine suggestions.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

Press Office: IMAGINE Communication, Via G.Barzellotti, 9 -00136 Rome – Italy

ph. +39 06.39750290 – info@imaginecommunication.eu

To position Baglioni Hotel as the true Italian luxury style hospitality brand worldwide

Rome, December 3, 2009 – IMAGINE Communication, the international communication, marketing and training company headquartered in Rome, has been chosen by the Baglioni Hotels Group to handle the Group’s international communications activities. IMAGINE Communication will develop the communication strategy for the group in Italy and in key international markets, with the objective to position Baglioni Hotels as the true Italian luxury style hospitality brand.

The prestigious Baglioni Hotels Group, founded in 1973 by the present Chairman Roberto Polito, includes today 15 landmark properties in the world, all located in historical buildings in city centers, in Italy (Bologna, Florence, Milan, Rome, Verona, Venice and Punta Ala), France (Aix-en-Provence, Champillon-Epernay, Saint Paul de Vence, Mirambeau-Bordeaux, Bort L’Etang Auvergn) and England (London), combining international taste with the great style and tradition of Italian hospitality. Headquartered in Milan, Italy, the Baglioni Hotels group has about 800 employees.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

For further information:
IMAGINE Communication
ph. +39 06.39750290
info@imaginecommunication.eu
www.imaginecommunication.eu

HVS Sales & Marketing Services, a division of HVS Global Hospitality Services, has announced an alliance with IMAGINE Communication, an international communication and marketing company based in Rome, Italy.

“This relationship is a natural,” explains Leora Lanz, Managing Director of HVS Sales & Marketing Services.  “The ability to provide global public relations and communications outreach to supplement our already established sales, marketing and revenue management support enhances our value to our loyal hotel and travel & tourism clientele.

HVS Sales & Marketing Services, headquartered in New York, helps hotel owners and operators strengthen returns on hospitality investments in the areas of hotel sales and marketing consulting, resort sales consulting, revenue management, and e-commerce.  HVS Sales & Marketing Services assists hotels by  conducting sales and marketing assessments; creating sales and marketing plans for new, repositioned and stabilized hotels; conducting sales training programs, and even serving as your interim Director of Sales & Marketing during transition periods or staff changes. This service’s strong understanding of regional and international markets will enable you to capitalize on your competitive strength and improve ROI.

IMAGINE Communication is an international communication, marketing and training company, headquartered in Rome and with a base in Milan, able to operate in all key major markets worldwide. Communication and marketing campaigns, press office, creation and organization of events are among the main activities tha Imagine Communication is able to manage for companies or professionals, thanks to a network of national and international media and a network of local public relations agencies and high quality partners, providing professional access to all other communication and marketing disciplines, including photography, audiovidual productions, publishing, creative services,  creative services, product placement, web marketing, social networking, Web 2.0, PR 2.0, partnerships, events management, sustainability, crisis management, public affairs and executive and associate development and training.

Contact:
Leora Lanz, HVS Sales & Marketing Services, 516-248-8828 x 278; llanz@hvs.com;www.hvs.com;

IMAGINE Communication, +39-06-39750290,info@imaginecommunications.eu; www.imaginecommunication.eu.

Rome, June 26, 2009 – IMAGINE Communication, an international communication, marketing and training company with international operational capability and a natural vocation for travel & tourism, opened its Rome headquarters today.

With a database of almost 10,000 international media representatives, IMAGINE Communication, has reached partnership agreements with a network of independent communication agencies and professionals in the major markets worldwide and will manage a business partners network including some of the finest quality Italian companies and professionals, able to offer high level consultancy and full service support in all major disciplines of communication, including press office, external communications, audiovisual productions, product placement, creative services, photography, web marketing, social networking, Web 2.0, PR 2.0, partnership,  events management, sustainability crisis management and Executive training.

IMAGINE Communication business partners are: AJS Connection (public relations), AQA Communication (partnerships), Chiara Saraceno (public relations), Connexia (web marketing), Dennis Redmont (Executive training), eXperience (data marketing), Eugenio Bernardi (public relations), Hotel Photography (photography), Intercontinental Travel Co. (events management), Liana Viggiani (public relations), Propaganda GEM (product placement), QFS (F&B procurement), Sean Becker (branding), Studio Luvié (creative services), 2.0TaskForceItaly (new media marketing), The Family (audiovisual productions), The Family Events (cultural events) and Build Hospitality (hotel management).

IMAGINE Communication headquarters in Rome are in via Giacomo Barzellotti 9, the main telephone number is +39-06-39750290, and the website (still under construction) will be at www.imaginecommunication.eu.